Beat the Giant

You might think it sounds crazy that you are able to beat a huge competitor while you are just a newcomer.

Well, I say you’re right if you were entering a ‘brick-and-mortar’ market. Why? Let me explain to you.

In a physical industry, big firms have advantage over small firms due to the ‘economic of scale’ which allows them to have a huge amount of production at a low cost. This gives big firms a power to reduce the cost of their products, and when the big firms do reduce the cost of their products, the small firms are also forced to lower their products’ prices as well in order to not lose consumers. However, small firms can only lower prices of their products to a certain level where they cannot lower anymore or they will start making a loss and eventually go bankrupt. Because of this, it is relatively easy for big firms to run smaller firms out of the competition simply by outlasting them.

However, the law of ‘economic of scale’ does not apply for online business as it involves the selling of  digital products where there is no cost to mass produce the products. We only spend money for product creation the first time, and then any copies we make of it to sell are then of zero cost to us as it just involves copy and paste of the digital product.

So, how should you go about beating the giant?
There is one surefire way to beat the giant competitor in order to dominate the market, and that is to make yourself, your products and services more attractive than the competitors services or products.

Since you are a newcomer, you have not made any impression on your potential customer. This can be used to your advantage if you give off a good image of your business the first time round. To do this, you have to create a good introduction of your products or services through various ways like:

• Create a “Unique and Irresistible” product

  By creating a unique product/service which has a special advantage over your competitor product/service, you are making yourself more attractive to potential customers than your competitor.

• Create a “Unique and Irresistible” offer

  You may do so by giving a special introductory promotion  price on your services or products. In fact, you might even give away your services and products to a limited number of people and then later ask them for a honest opinion and testimonial for the product. This testimonial can then work as a catalyst  to  help expose your services or products to the market  and helps it gain credibility in no time.

• Be Aggressive!

  If you want to beat a giant, you should be aggresive. You have to be prepared to do an aggressive marketing campaign which although will cost quite a bit  of money, will help your potential clients know  that you really think your products  or services are worth spending the money to promote.
  Yes, beating the giant is something possible. However, there is  always the possibility that the gaint competitor might fight back, in which case you might get burnt.

Befriend the Giant

This approach may sound easy and too simple. However, not many people realizes the power of befriending giants. I will talk more about this in my next entry, in the mean time, just know that there are 2 ways to dominate a market. And if you haven’t read the affiliate marketing jargon that all affiliates should know about, I strongly suggest you read it.

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1. All Successful Business Starts With A Market Research On an isolated island of Jamaica, lives a young boy....

From this short story we may learn how important is to do a market research. Many people do just like what Bruce did. They often ignore where and when to enter a market. In order to build a prosperous online business, you have to know exactly what market, who are you targeting, where and when to influence the market.

Do not be misled! You might find a very profitable market out there yet you still cannot ignore other fundamentals you need before establishing a business upon a niche. There are 3 critical questions you have to answer before you decide your niche market:

• Have you any interest or affinity in the said market?

  Affinity/interest is ‘the key’ which determines how far you are going to succeed in your industry. Without any interest in the industry you are working on, you will eventually find out that the job becomes boring and soon you lose motivation to go on. If you have no interest in a particular market, do not enter it! Otherwise, you might not have the creativity in order to gain a breakthrough in your industry.

• Is the market profitable?

  It is sad thing when someone fails to achieve his goal. It is more sad when someone who achieves his goal just to find out his goal is useless or simply a big waste of time. Well, you have to keep in mind as every entrepreneur does, that our focus in doing online business is to make profits! If you spend much a lot of time and money conquering a unprofitable market, you would have just been wasting your time and money when you could have otherwise entered into a profitable market and have start earning some serious cash. I cannot stress the importance and usefulness of doing a careful research on the market you intend to enter before you enter it and then find out that the ‘goldmine’ is empty. By then it would have been too late.

• Can you dominate the market?

  If you have found a profitable market, please do not get too excited and count your eggs before they have hatched. Remember, where there is sugar, there will be ants! Once you have determined a profitable market, you then have to check on your competition in that market. The third step determines whether your business can grow or not, and not simply ‘survive’. Make assumptions and calculations whether or not you are able to penetrate the market within a period of time. You can do these by typing the keywords of your market on search engine and check websites or blogs which appear as a result of your search.

  Sometimes you might find a market which has ‘zero’ competition. Well it means there are 2 assumptions: it is a ‘newfound’ goldmine or it is an ‘empty’ goldmine. If it is a competitive one, you need to prepare yourself to be able to penetrate the market under a certain period of time. Set the time, if you fail to do so within the time limit, then you may want to reconsider your choice and choose a different market.

Market research is something extremely important that has to be done before you start any of your projects or your new business as after doing market research, you can determine whether it is worth it to go into a particular market. If the market is profitable, by doing market research you would also be better able to devise a strategy to dominate said market.

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You might feel his comment is biased since he is one of the few super affiliate marketer on earth today. However, now I’m not promoting him. Actually, now I’m going to explain why what he said is true.

Well, there are 3 main reasons:

• 1. It’s an Instant Business

  To become an affiliate requires no money or startup capital at all. All that you have to do is to create an account with Clickbank or Pepperjam Network. Once you have that, you can register to any affiliate program you want within Clickbank or Pepperjam Network and immediately start promoting them and making money.

  In affiliate marketing, you do not necessarily require a website or a physical/digital product. You may directly promote your ‘employer’s’ website right away. As long as people click your personalized affiliate links and buy the product you promote through your ‘employer’s’ website through your affiliate links, you’ll earn a commission which can either be a once off payment or a recurring payment.

• 2. A Very Convenient Business

  Affiliate marketing is one of the most convenient type of online business out there. It is so since all you have to do is to promote a product. You do not to worry about the product creation, copywriting, and the delivery of the product.

  If you are acting as an affiliate, you are actually bear almost ‘zero’ responsibility in case there is a problem with the promoted product as you are not the one who created it.

  So, if you do this kind of business, focus on the traffic generation!

• 3. An Earn-As-You-Learn Business

  Affiliate marketing is a very flexible type of business. You do not need a very high education or have intense specific training to become an affiliate or start your affiliate business, the reason for this being that affiliate marketing is a earn-as-you-learn business. This means you can literally go into affiliate marketing with zero knowledge and slowly increase your knowledge and the cash you earn as time passes.

  Affiliate marketing is a business with no risk at all as you are not required to spend any money on it, unless you use some paid advertising along the way. Since it is an almost zero-risk business, you can go as far as you want. Besides that, because you do not need to spend any or very little start up capital, you may make mistakes without losing any money or very little money, thus making affiliate marketing a very beginner friendly business.

  That’s why Ewen often says that affiliate marketing enables you to “Learn as you earn and earn as you learn”.

  If you are a beginner in internet marketing, where you still cannot afford to create your own product, nor do you want to sell a physical product like setting up an eBay shop to sell t-shirts, then please consider doing affiliate marketing which is a more specialized branch of internet marketing. This is because it is much easier to start with affiliate marketing due to it being beginner friendly then doing internet marketing straight away.

Being an affiliate marketer is not hard. Really! However it is not without it’s challenges either. This is because you may find nearly a thousand other affiliates promoting the same product you do. Even so, this is still the best way if you want to succeed in doing an online business with the least amount of risk.

As I mentioned earlier, in affiliate marketing you need no product, website, and delivery system at all to get started. All you have to do is to concentrate on how to drive people to click on your affiliate links.

It’s truly hands-free business. Amazing, isn’t it?

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Here at OnlineMarketingDuo.com, we are going to introduce you to and help you succeed at one of the most convenient way of making money, and that is by building an online business or by doing online marketing.

You might be wondering who we are and why we are talking so ambitiously. The truth is just that both of us have a tremendous passion and desire to become successful in our online business. And yeah, we have made a couple of mistakes here and there…but as we learn from our mistakes, we grow wiser…

After quite a lengthy period of learning, we now indeed understand what are the steps that needs to be taken in order to be successful in doing online biz…

Pretty cool, huh?! Yes, it surely is. So now, I would like to tell you that the purpose of us creating this site is not merely for fun or profit. Here in this site, my best friend David and myself, Albert are committed in serving you by providing you with the most useful, helpful and relevant information that will help you become a successful internet marketer as we ourselves learn more and more stuff and improve ourselves.

Thank you for reading and hope to keep in touch with you in our coming posts and tutorials.

Hopefully the information we provide will be the keystones to your success in the coming months .

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