Affiliate Marketing Jargon You Should Know:

• Affiliate/ Publisher/ Partner – Someone who is paid for sales and leads generated by traffic to the merchants website.
• Merchant – A Merchant is a company that participates in affiliate programs and provides commission to affiliates for helping to sell their products.
• Click Through – A click Through is registered when a person clicks on an affiliate’s unique URL that takes them to a merchant’s site.
• Click Through Rate – The number of click throughs divided by the number of impressions of your banner expressed as a certain percentage. So if for every 100 impressions of your banner you only get 5 click throughs, your click through rate would be 5/100 = 0.05 or 5%.
• Last Man In – The term used to describe how a affiliate marketing agency decides on who to pay. When a visitor has gone through a few different affiliate links before buying something, the last man in (the most recent affiliate) will get credited for the sale.
• Paid Search Traffic – Usually refers to traffic from search advertisement programs such as Google Adwords where you pay to list your advertisement in searches of people. The opposite of organic/ natural search traffic.
• Organic/ Natural Search Traffic – Refers to traffic that comes naturally from search engines without spending money on buying advertisements on search advertisement programs. The opposite of paid search traffic.
• Tiered Program – A tiered program refers to a merchant’s offering to affiliates that is based upon the affiliates performance most commonly in terms of sales volume.
• Landing Page – Basically a sales page where you want first time visitors to see.

Above are some of the most basic affiliate marketing jargons that you must know in order to understand what you are doing better. No list is complete, so if you would like to have more terms added into the list, please do not hesitate to drop a comment and I’ll add it into the list for you

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